Noa's Story
Meet the founders
Neha & Anita
It All Started with a Heartfelt Conversation
Two close friends, Neha and Anita, found themselves navigating the joys and challenges of being new moms while balancing high-profile lifestyles. Anita, a celebrated TV actress with a massive following, and Neha, a dentist by profession with an entrepreneurial spirit, often discussed a shared frustration: the lack of clothing that was chic, classy, and comfortable.
Despite their access to luxury fashion, neither felt truly represented by the options available. They realized there was a gap in the market for versatile, stylish outfits that made women feel confident and comfortable, no matter their age or lifestyle. From these candid conversations, the idea for Noa began to take shape.
A Vision Turned into a Partnership
Neha had long dreamed of starting her own fashion brand. During one of their many chats, she shared her vision with Anita. Inspired by the idea’s potential, Anita eagerly joined the venture. Their shared values and years of friendship became the foundation of a strong partnership.
Each brought unique strengths to the table. Neha’s passion for design and meticulous attention to detail perfectly complemented Anita’s deep understanding of style and public appeal, honed through her career in entertainment. Together, they transformed Noa from a dream into a reality.
What Noa Stands For
At its core, Noa embodies comfort, versatility, and elegance. The brand was created to empower women of all ages and lifestyles—from teenagers to professionals and moms—by offering clothing that adapts to every occasion.
The tagline, “Made with Love,” reflects the founders' dedication to crafting timeless pieces that resonate with their audience. This philosophy is woven into every aspect of the brand, from the choice of fabrics to the versatile designs.
The Story Behind the Name
The name Noa holds a special significance. While it means “made with love” in Japanese, it also serendipitously incorporates the initials of the founders: N for Neha and A for Anita.
The collection is thoughtfully designed to suit Mumbai’s humid climate. Lighter fabrics like linen, cotton, and denim ensure that the pieces are breathable and comfortable, eliminating the need for heavy layering. Most items are free-size, making them inclusive and adaptable. From casual-semi formal shirts, pants, and vests to jumpsuits and dresses, each piece is created with versatility in mind.
For Every Woman
Noa is for every woman who seeks confidence in simplicity. Whether you’re a teenager on the go, a young professional, or a mom juggling multiple roles, Noa offers timeless elegance that fits seamlessly into your lifestyle.
Neha and Anita dream of Noa becoming a go-to brand for modern women across India and beyond. They aspire to expand their reach while staying true to their core values of comfort, elegance, and inclusivity.
A Journey Built on Friendship and Vision
The journey of Noa has been one of collaboration and discovery. From brainstorming sessions filled with laughter to overcoming challenges unique to building a brand, every step has been a labor of love. For Neha and Anita, Noa is more than a brand—it’s a celebration of their friendship, shared vision, and commitment to empowering women through fashion.